Rick Rockwell
Experienced SEO Content Writer and Content Manager helping brands grow through strategic, data-driven content. Specializing in Sports, Gambling & Sports Betting, Health & Fitness, and Travel. With proven results across hundreds of competitive niches.
With 20+ years in SEO writing and 12+ years as a Content Manager, I don’t just write content—I build strategies that win SERPs and produce engagement.
I’ve crafted thousands of high-ranking articles across numerous niches along with targeted content spanning a variety of online and offline mediums.
00+
Years of Experience
Content Creation & Management
200+ Projects since 2003
Veteran Content Writer & Content Manager
I’m a 20-year veteran SEO content writer and content manager who has survived (and thrived through) every major Google update, algorithm shift, and SEO trend you can name. I don’t chase gimmicks—I build data-driven, search-optimized content that performs long-term.
Content Creation
If you’re looking for SEO content that ranks, converts, and actually sounds human, you’re in the right place.
Content Management
I understand SEO from every angle: keyword strategy, SERP analysis, content structure, internal linking, editorial workflow, performance tracking and more.
What I've Worked On
Check out some of the exciting projects that I have recently worked on:
Primary Areas of Expertise
Content Creation
Over 15,000 articles written across countless niches and mediums, but my strongest expertise—and passion—lives in: Sports, Sports Betting & Gambling, Health & Fitness, and Travel & Outdoors.
Site Management
Over 12 years of Site Management experience leading SEO content teams, planning editorial calendars, optimizing content at scale, and more!
WordPress
20+ years working with WordPress. Proficient in various WordPress CMS functions.
What Others Are Saying
A snapshot of the hundreds of clients and colleagues that I have worked with:
Kody Miller
Bigfoot, Streamline Media Manager
I've worked with Rick for 8+ years spanning multiple companies and projects. He's as reliable, committed, professional and hard working as they come. I know that when he is on board, the job will get done at a high level.
Kate Meier
Pillar Four Media
We loved working with Rick! Fantastic writer and easy to work with. Rick is a great writer and very attentive to detail. We will definitely work with him again!
Taylor Smith
Content Coordinator GamblingNerd.com
I’ve worked with Rick at a couple of different stops, and his attention to detail has always stood out. Whether he’s editing copy or managing a team, he’s organized, thoughtful, and committed to getting the small things right, which ultimately makes the entire operation stronger.
8776628 Canada Inc.
Rick is an amazing freelancer. He immediately understands your requirements and delivers high quality work. He surpassed my expectations on all levels. I definitely recommend him to everyone who is looking for a true professional freelancer.
Nicola Rees
Raketech Group
Rick is a fantastic writer - hugely experienced and knowledgeable expert in US sports and sports betting. He was fast, efficient and thorough. I would definitely recommend Rick to anyone looking for an expert-level writer. He went above and beyond in this project producing authoritative, unique SEO-optimized content. Thank you Rick!
Our Road To Thrive
Rick was awesome. He took the brief and executed it very well. He took any feedback on proactively and professionally. I will definitely hire him again when I need something further done."